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Sports Publicists

Advancement Prospects

Sports publicists advance by moving from employment at minor-league teams to opportunities with higher-level teams, culminating with a position with a major-league team. Some publicists develop a multifacted skill set that allows them to become assistant general manager or general manager, or get promoted to marketing manager or executive. A publicist at the college-level might advance by moving from working at a small, private school to a flagship state university. Some publicists open their own public relations firms. Others leave the field to teach public relations at colleges and universities.

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