Social media can be defined as user-created content (audio, text, video, multimedia) that is published and shared on social media sites such as Facebook, LinkedIn, and Twitter; it can also be defined as the online technology that allows users to share content. Social media workers have become increasingly important to the success of companies and other organizations. By using social media tools and sites such as Facebook and Twitter, businesses and other organizations can generate more Web traffic, raise their business or organizational profiles, and increase sales. There are many specialties in the field. Careers covered in this article include community managers, social media directors, vice-presidents of social strategy, online reputation managers, chief conversation officers, blogger outreach managers, search engine optimization specialists, bloggers, and podcasters.

Salary Range

$25,000 to $100,000

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

Faster than the Average

Personality Traits

Creative

Outgoing

Social

Career Ladder

Social Media Manager/Executive or Social Media Consulting Firm Owner

Experienced Social Media Worker

Entry-Level Social Media Worker