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Search Engine Optimization Specialists

Outlook

Search marketing is a very lucrative industry. eMarketer reported that search marketing generated more than $29 billion in 2016 and predicted that figure to rise steadily through 2019. The field is expected to continue to grow as companies seek to gain an extra edge by improving the search rankings of their Web sites. Changes to search engine algorithms will also motivate companies to invest in SEO in order to adapt and maintain good search results. The growth of mobile Internet technologies is also creating demand for search marketing professionals. Opportunities should be strongest for those with college degrees and extensive experience in the field.

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