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Search Engine Optimization Specialists

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Visiting the Web sites of professional associations in the field is an excellent way to introduce yourself to search engine marketing. SEMPO’s Web site, http://www.sempo.org, is a good starting point. It provides many resources, including an overview of the field, a glossary of terms, and information on earnings and employment. Start your own Web site or blog and learn how to move it higher in Web search results. Talk to SEO specialists about their careers and ask questions about their work experience. How did you train for the field? What do you like most and least about your job? What advice would you give to someone who wants to break into the field?

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