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Public Opinion Researchers

Overview
Public Opinion Researcher—Career Q&A: Professional Advice and Insight

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Public opinion researchers, also known as survey researchers, help measure public sentiment about various products, services, or social issues by gathering information from a sample of the population through questionnaires and interviews. They collect, analyze, and interpret data and opinions to explore issues and forecast trends. Their poll results help business people, politicians, and other decision makers determine what's on the public's mind. Approximately 9,930 survey researchers are employed in the United States, many of whom combine full-time work in government, academia, or business with part-time consulting work in another setting.

Salary Range

$25,000 to $100,000+

Minimum Education Level

Bachelor's Degree

Certification/License

Recommended

Outlook

Little Change or More Slowly than the Average
Personality Traits

Curious

Organized

Outgoing

Career Ladder
Marketing Research Director or Business Owner

Supervisor

Public Opinion Researcher

Interviewer or Data Analyst

Survey Worker

Related Professions