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Advertising Workers

History

Advertising has been around as long as people have been exchanging goods and services. While a number of innovations spurred the development of advertising, it wasn't until the invention of the printing press in the 15th century that merchants began posting handbills in order to advertise their goods and services. By the 19th century, newspapers became an important means of advertising, followed by magazines in the late 1800s.

One of the problems confronting merchants in the early days of advertising was where to place their ads to generate the most business. In response, a number of people emerged who specialized in the area of advertising, accepting ads and posting them conspicuously. These agents were the first advertising workers. As competition among merchants increased, many of these agents offered to compose ads, as well as post them, for their clients.

Today, with intense competition among both new and existing businesses, advertising has become a necessity in the marketing of goods and services alike. At the same time, the advertising worker's job has grown more demanding and complex than ever. With a wide variety of media from which advertisers can choose—including newspapers, magazines, billboards, radio, television, film and video, mobile media, the World Wide Web, and a variety of other new technologies—today's advertising worker must not only develop and create ads and campaigns but keep abreast of current and developing buying and technology trends as well.

In order to reach and keep their customers, advertisers and marketers are capitalizing on the newest technologies. The number of Internet users in North America as of November 15, 2015, was more than 313 million (according to InternetWorldStats.com), and companies are responding by placing advertising on the Web and creating Web sites that allow customers the ease and convenience of online shopping. Social media has also become a popular way to reach customers and create positive public opinion about a company and its products.