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Advertising Workers

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Approximately 167,900 advertising sales agents and 28,530 advertising and promotions managers are employed in the United States. Most advertising workers are employed by advertising agencies that plan and prepare advertising material for their clients on a commission or service-fee basis. However, some large companies and nearly all department stores prefer to handle their own advertising. Advertising workers in such organizations prepare advertising materials for in-house clients, such as the marketing or catalog department. They also may be involved in the planning, preparation, and production of special promotional materials, such as sales brochures, articles describing the activities of the organization, or Web sites. Some advertising workers are employed by owners of various media, including newspapers, magazines, radio and television networks, and outdoor advertising. Workers employed in these media are mainly sales representatives who sell advertising space or broadcast time to advertising agencies or companies that maintain their own advertising departments.

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