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The Npd Group Inc


2018 Vault Rankings

About The Npd Group Inc

The NPD Group helps its more than 1,800 clients fatten their coffers by giving them the skinny on consumer behavior. A global market research firm, the company offers retail sales tracking services, partnering with some 900 retailers representing 150,000 stores worldwide. It tracks consumer buying behavior through an online panel consisting of nearly 2 million consumers. The firm offers market insight across numerous industries, including apparel, consumer electronics, foodservice, music, and software, and its DisplaySearch business offers market research analysis specializing in the flat-panel display industry. Controlled by CEO Tod Johnson, NPD Group operates through offices in nearly 30 cities worldwide.

Geographic Reach

The company conducts its business in 20 countries with offices in nearly 30 cities. NPD Group tracks businesses that represent more than $1 trillion in sales across the Americas, Europe, and Asia/Pacific.

Sales and Marketing

NPD Group serves manufacturers, retailers, and service companies in making strategic business decisions internationally, nationally, and locally. The firm's clients have included the likes of Clarins, Coty, Jones Apparel, Yum! Brands, and Warner Music Group.


Like most research companies, NPD Group has fought the stale economy by growing its industry and regional coverage and by expanding through acquisitions. It purchased In-Stat, an analyst research company focused on the mobile Internet and digital entertainment industries. The 2011 deal complements NPD Group's existing consumer and retail sales tracking services for the technology and entertainment industries, including DisplaySearch.

In 2012, LGI Network (a division of NPD Group) expanded its Tracking Services with the launch of new Retail Tracking Service, which monitors sales of toy products from a diverse range of retailers across brick-and-mortar and e-commerce channels. The new service captures nearly 80% of US retailers, representing some 38,000 doors, and delivers comprehensive coverage of point-of-sale purchasing in 99 toy categories. The deal enables LGI Network to expand its retailer point-of-sale tracking service (Time Tracker) to include 25 new brands.

The 2010 acquisition of Solarbuzz LLC, an international solar energy market research and consulting firm gave NPD Group a leg up in the renewable energy sector. Afterward, NPD Group expanded its coverage into another key market when it snatched up LGI Network, a provider of retail point-of-sale data on fine watches and branded jewelry.

Company Background

Founded by Henry Brenner as Home Testing Institute in 1953, the company changed its name to National Purchase Diary Panel in 1967, later becoming known as NPD Group. Johnson, who joined the firm in 1971, acquired control of NPD when Brenner retired in 1986.

The Npd Group Inc

Port Washington, NY 11050-4663
Phone: 1 (516) 625-0700

Firm Stats

Employer Type: Privately Owned
Chairman: Tod S. Johnson
COO and CFO: Tom Lynch
President and CEO: Karyn Schoenbart
Employees (This Location): 561
Employees (All Locations): 1,447

Major Office Locations

Port Washington, NY

Other Locations

Rosemont, IL
New York, NY
Port Washington, NY
Uniondale, NY
Houston, TX