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Facebook, Inc.
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At a Glance

Uppers

High compensation and great benefits

Collaborative work environment with high autonomy

Off-the-charts résumé appeal

Downers

Long hours and a lot of overtime

Sink or swim culture

Intense working environment

The Bottom Line

There's a reason Facebook appears on the top of so many career fantasy wish lists: they're a great employer that only take the cream of the crop.

About Facebook, Inc.

Facebook is the face of social media, for good and bad. The social networking juggernaut, which continues to grow even as it struggles with public relations issues related to privacy, security, and fake news, lets users share information, post photos and videos, play games, and otherwise connect with one another online. The site, which allows outside developers to build apps that integrate with Facebook, boasts more than two billion monthly active users. In addition to its namesake platform, Facebook owns photo and video sharing site Instagram, messaging applications Messenger and WhatsApp, and virtual reality platform Oculus. The company generates revenue through advertising; the US accounts for about 45% of total sales. 

Operations

Facebook boasts more than 2.3 billion monthly Facebook users and serves a total of 7 million advertisers. 

In a move that emphasizes the growing importance of the products and services it offers beyond its core platform, the company has said it will stop sharing user numbers for each individual service (Facebook, Instagram, WhatsApp, and Facebook Messenger) and instead provide one combined figure for all of its apps. 

Beyond its core offerings, the company has investments in longer-term technology initiatives such as artificial intelligence, augmented and virtual reality, and connectivity efforts. 

Geographic Reach

Global in its reach, the Menlo Park, California-based Facebook generates about 55% of its revenue from outside of the US. The majority of its international business comes from customers located in Western Europe, Australia, Brazil, Canada, and China. 

The company has offices and data center facilities located all over the world. 

Sales and Marketing

Advertising accounts for nearly all of Facebook's revenue. The company uses a global sales force in more than 60 offices worldwide to attract and retain advertisers. It also serves advertising customers through a self-service ad platform. 

Users have generally found the site through word-of-mouth, as well as internal marketing efforts. Facebook spent $1.10 billion on advertising and promotion in 2018, compared to $324 million in both 2017 and 2016.

Financial Performance

Facebook has experienced exponential growth over the past few years, enabling it to dominate the social networking world as the most trafficked site of its kind in the US. Its revenue grew from nearly $12.5 billion in 2014 to more than $55.8 billion in 2018 while its net income grew from $2.9 billion to $22.1 billion. Despite record-breaking business, the company cannot rest on its laurels. Ad revenue may decelerate as Facebook begins to feel the affects of data privacy regulation such as the EU's GDPR and the California Consumer Privacy Bill (CCPA). Meanwhile, founder Mark Zuckerberg has admitted the core service may be close to saturated in developed countries.

While still in growth mode, Facebook's annual growth rate slowed some in 2018, when revenue increased 37% from the prior year (versus 50% in 2017). Monthly active users grew nearly 10% (versus 15% in 2017) and the average price per ad increased by 13% (versus 30% in 2017).

Net income grew 39% from $15.9 billion in 2017 to $22.1 billion in 2018 on the jump in revenue. (The prior year profits rose 55%.) Operating expenses include hiring more people to fight disinformation and moderate content.

Cash at the end of 2018 was $10.1 billion. Cash from operations contributed $29.3 billion to the coffers, while investing activities used $11.6 billion. Financing activities used another $15.6 billion.

Strategy

Facebook continues to invest in and expand its service offerings in an effort to keep growth strong as it grapples with questions about data privacy, security, and reliability. The company in 2018 faced customer outrage and negative press related to massive security breaches as well as charges that it improperly handled people's data, distributed false content, and enabled the foreign influence of political campaigns across its network.

Following a sweeping investigation by several government agencies, the Federal Trade Commission (FTC) in 2019 issued a $5 billion fine against the company for privacy violations. The penalty represents the largest fine in FTC history. In response founder and face of the company Mark Zuckerberg stated Facebook is focused on making major structural changes on how it builds products and runs the company. 

On the product front, the company is focused on selling ads across Facebook's Stories, one of its newer offerings as well as enhancing its e-commerce and payment systems. It is also working to integrate the technical infrastructure of WhatsApp, Instagram and Facebook Messenger so that people can communicate across the services. The company expects growth to come from global regions outside developed markets of the US and Europe.

Company Background

Facebook was launched in 2004 by Harvard student Mark Zuckerberg as an online version of the Harvard Facebook. The name comes from books of freshmen's faces, majors, and hometowns that are distributed to students.

In 2012 Facebook began publicly trading after filing one of the largest IPOs in US history.

Facebook, Inc.

1 HACKER WAY
Menlo Park, CA 94025-1456
Phone: 1 (650) 543-4800

Stats

Employer Type: Publicly Owned
Stock Symbol: FB
Stock Exchange: , NASDAQ
COO: Sheryl K. Sandberg
CFO: David M. Wehner
Chairman and CEO: Mark Zuckerberg
Employees (This Location): 800
Employees (All Locations): 35,587

Major Office Locations

Menlo Park, CA

Other Locations

Menlo Park, CA
Palo Alto, CA
Santa Clara, CA
Washington, DC
Atlanta, GA
Chicago, IL
Birmingham, MI
Forest City, NC
New York, NY
Austin, TX
Dallas, TX
Seattle, WA
Hyderabad, India
Bulandet, Norway